Cinch Connectors is a multi-national manufacturer of a broad range of interconnect products. With facilities in North America and Europe, Cinch satisfies the needs of customers all over the world. In operation since 1917, Cinch is a supplier of reliable, high quality standard products for use in a variety of industries. Cinch is also a major supplier of products to the military & aerospace market with significant presence in the commercial aircraft industry, as well as in the munitions, missile, and satellite communications segments.

Technology

Initial Situation

Cinch Connectors came to us after their previous in-house developer left the company. Many parts of the website and administration system required maintenance and bug fixing. Cinch's competetors were gaining an upper hand on them due to unresolved issues and inadequate functionalities with the website that discouraged potential new customers (including a poorly functioning distributor search which is one of the most critical elements of business development).

Interactive Solutions

N-VisionIT Interactive's primary concern on the website was to fix usability issues and ensure that dynamic portions of the website displayed correct information without error. We created a new mechanism for users to search for official Cinch representatives and distributors globally. We improved and extended the administration suite to correct usability issues and added new features to improve usability and stability. On an ongoing basis we provide design, development, maintenance and support services.

Results

After our work on Cinch Connectors website, user interactivity issues are no longer an issue and the website now runs efficiently and effectively.

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