Riot Girl Apparel approached N-VisionIT Interactive to gain help with their Shopify-powered ecommerce store.

Industry

Technology

Initial Situation

Riot Girl Apparel has been in business for nearly a year. They recognized the necessity to focus on increasing sales. While they had already generated a significant amount of traffic, their sales record was alarming.

Our Role

N-VisionIT Interactive was brought on board as a consultant in the areas of website design, call to action, search engine optimization, search engine marketing and sales integration. We started by refreshing the look and feel of the website, reconfiguring the 1,000+ product database for search engine optimization purposes, facilitated the set up of Google Shopping export routines to automate product population in search engines and integration of key call to action and sales tools (newsletters, up sell opportunities, etc.).

Results

Within less than a month all products were listed on Google's search engine driving more than 100 organic visitors daily and within two months this number tripled. Sales are up 700% and bounce rates have dropped from 71% down to 35.4%, more than half! A few months ago Riot Girl Apparel was cashflow negative and now their business has a thriving cashflow. Most importantly, this is only the tip of the iceberg, the rest of the story is yet to be written!