MoreThanGrades.com is a web-based platform for students to create customized profiles to be submitted to college admissions offers. The intent is to help students get greater exposure to various colleges that they have applied to and generally improve their chances of being accepted. It gives colleges the ability to get a feel for potential students and learn about who they are beyond just their test scores.

The idea for the site was born as a result of discussions about the college application process within the Rosich family and the company (MoreThanGrades Inc.) was founded thereafter.

Industry

Initial Situation

The initial site was built by another developer and is based on a combination of the Joomla! framework and a custom code library. After multiple delays, cost overruns, and miscommunications between MoreThanGrades Inc. and that developer, the company sought out a new website development partner. Enter N-VisionIT Interactive. Through this new relationship, MoreThanGrades Inc. was able to get their site finished and expanded to build their brand and get their ideas off the drawing board and onto the internet.

Our Role

We were approached to finish and fix the existing site code from the previous developer. Additionally we further expanded the functionality of the site to include better user management tools (for admin, college and teacher level users), reports on student information, and improving the user profile area to allow more information to be posted (videos, etc.). We also built a custom Facebook application to integrate news feeds from the main site and give MoreThanGrades a presence on the popular social network. In addition to development work, N-VisionIT Interactive was responsible for planning and deploying a marketing campaign using Google Ads, Adbrite, and Facebook Ads.

Results

While a series of enhancements have been moved live, the Facebook application and marketing campaigns are set to begin shortly. Since the beginning of N-VisionIT's involvement with this project the site has grown and stabilized, gaining more users regularly. With the launch of the Facebook application and marketing campaigns we expect the site to continue to grow exponentially.